Advertisements

Cautiously Optimistic

Social media for better communication and a better life

The “It” Social Network of 2012

with one comment

Pinterest logo

That’s what PR Daily’s Arik Hanson is calling Pinterest. Hanson’s recent post on “17 Pinterest stats to show your boss or client” include these fun facts:

  • Pinterest is driving more Web traffic than Google+, LinkedIn and MySpace combined.
  • In the US, 97 percent of Pinterest users are women. In the UK, 56 percent of users are men.
  • Tennesseans are among the top users of Pinterest in the US.
  • Pinterest’s user engagement rate is between twice and three times as much as the same point in Twitter’s development.

The (very interesting) list goes on, but you get the point. Pinterest has staked a claim to the imaginations and online hours of millions of people, and is growing at a phenomenal rate.

The addictive nature of the social media site has, perhaps inevitably, spawned “junkie” stories like this one from the Washington Post’s Petula Dvorak:

“I’ve made 17 attempts at writing this column in the past three days. The pattern is always the same: turn on the computer, log in to Pinterest and lose myself in the site’s churning cycle of interest, hope, inspiration, jealousy, desperation, despair and depression. Pinterest is the hottest new social-networking tool. And it’s digital crack for women.”

Since I am writing this on Mardi Gras, it might be fitting to note that, just as the New Orleans cops break up the Bourbon Street revelries at midnight on Fat Tuesday, Pinterest is in effect doing the same thing, taking away the punchbowl right when the party is getting good.

In this story from Mashable’s Joann Pan, Pinterest has released code that lets companies block their online content from being pinned to Pinterest users’ personal pinboards. The story notes that perhaps 99 percent of all pins on Pinterest violate its own terms of service, so in order to prevent being sued into bankruptcy, the company had to shut down the party somewhat, if it wants to stay in business in the future.

We’re only two months into 2012, but unless another social media site gets this big, this quickly, Pinterest gets my vote for the “it” network of the year.

Follow me on Twitter at @charlesprimm.

Advertisements

Written by Charles Primm

February 21, 2012 at 8:15 pm

One Response

Subscribe to comments with RSS.

  1. […] Mashable’s Brian Anthony Hernandez reported that one possible explanation of why this was noteworthy is that the app takes images from a person’s Facebook news feed and displays them in a way that is oddly reminiscent of Pinterest, the “it” social media network of 2012. […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: