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Cautiously Optimistic

Social media for better communication and a better life

Is Facebook Gunning for Pinterest?

with 2 comments

Friendsheet, a Facebook app that was released in January, got a big publicity boost this week when Facebook CEO Mark Zuckerberg “liked” it on his Facebook Timeline.

Zuckerberg “likes” a lot of things, but with the eyes of the social media world constantly watching him, a stamp of approval such as this immediately gets noticed.

Mashable’s Brian Anthony Hernandez reported that one possible explanation of why this was noteworthy is that the app takes images from a person’s Facebook news feed and displays them in a way that is oddly reminiscent of Pinterest, the “it” social media network of 2012.

PinterestMy only thought upon reading this was “what took them so long?” As the hot new social media network, the leadership team at Pinterest has to know they have a lovely red capital-P-shaped bulls-eye painted on their backs. Pinterest’s user base growth is phenomenal, prompting not only envy among the other big social media sites, but perhaps some reverse engineering to try and steal a little of its magic.

It’s obviously too soon to tell if Friendsheet will lead to mass defections from Pinterest’s user base, but the upstart social site has to know that the clock is ticking if it wants to grow “too big to be bought.”

Follow me on Twitter at @charlesprimm.

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Written by Charles Primm

March 8, 2012 at 7:38 pm

2 Responses

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  1. I’ve been using Friendsheet and I’m certainly not as inspired when I look at those pictures that have been uploaded of everyone’s babies and drunken nights. In order for that to happen my friends on Facebook would have to upload more inspiring pictures. I’d also think that overall we (those who use social media) would like to have a purpose to seeing the pictures all in one place besides simply clicking Like.

    SocialMediumSphere

    March 9, 2012 at 9:56 am

    • That’s a good point. I try not to underestimate the power of boredom to motivate change in our lives. Maybe people are looking for a little variety, maybe they’re getting a tad bored with Facebook, and Pinterest is another new, fun way to do something online. Facebook may be grimly determined to force us to do everything through them, and they have the cash resources to try (via buying out or copying competitors), but simple boredom may be the best answer to a growing Facebook hegemony.

      Charles Primm

      March 9, 2012 at 11:12 am


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