Cautiously Optimistic

Social media for better communication and a better life

Archive for the ‘Uncategorized’ Category

Facebook Backlash in 3…2…1…ding!

leave a comment »

Facebook logoIn elementary-school science class, we all learned about Isaac Newton’s three laws of motion. The one that stuck with me was the third law: “To every action there is always an equal and opposite reaction.”

Watching the mostly-positive news coverage of Facebook’s announcement that it would be selling stock in May, I wondered when the negative stories about Facebook would begin to trickle in.

The New York Times answered that question today, not with a trickle, but a torrent of negative coverage.

Their three-part series leads with an opinion piece, “Facebook Is Using You,” by Lori Andrews. This article reminds us that Facebook uses its users in two ways: first, it depends on its members to generate, for free, the content for the website; and second, the company then turns around and sells the information gleaned from that content to the highest-bidding advertisers.

This is nothing we haven’t heard before, but it is an unpleasant reminder of how much “free” actually costs us.

The second article, “The Death of the Cyberflâneur,” by Evgeny Morozov, uses a somewhat obscure word in its title to describe how we all used to explore the Internet before Facebook, Twitter and news aggregator sites like The Huffington Post and The Drudge Report did our “Internet Exploring” for us. We were lone hunter-gatherers, prowling the savannah in search of information and entertainment. Now we are moving toward a world where Facebook (or something like it) is our one-stop shop: no learning any other URLs, no thinking required. Everything we want to know is served up to us in one place, and automatically shared with all of our “friends.”

The third article, “Europe Moves to Protect Online Privacy,” by Somini Sengupta, shines a light through the darkness by offering a possible way to increase the protection of our online data here in the U.S.: do as the Romans (and Londoners and Parisians) do. European privacy protection laws are much stronger than in the U.S., and it would not take much political clout to do the same thing here.

Can this happen? I think so. Will it happen? Only if people pay attention to Newton’s law and start pushing back.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

February 5, 2012 at 1:57 pm

A Good Way to Break Bad News

leave a comment »

Being a better communicator means sometimes having to break bad news, in a sensitive but direct way.

Public relations practitioners sometimes find themselves in no-win situations, explaining or justifying their organization in the face of criticism from external audiences and their own internal stakeholders.

We sometimes find ourselves in no-win situations in our personal lives as well, when we must share something that we really, really wish we didn’t have to. It reminds me of the title of the Harlan Ellison short-story collection “I Have No Mouth and I Must Scream,” when we discover that we are simultaneously torn between having to say something and being unwilling or unable to say it.

Writer Adam Dachis of the Lifehacker blog recently posted some good advice on how to break out of that “can’t say it/must say it” trap. It sounds simple, but is quite powerful: instead of beating around the bush, you must phrase the bad news in as simple a message as possible, and then go ahead and deliver the message.

Putting things off or minimizing the impact of your words will not make a situation better. It’s like only partially removing a splinter from your finger. It may not hurt as much, but the pain is still there.

To that, I would add the thought that you must be prepared for the consequences of the bad news you have just shared. You can choose what to tell someone, but you cannot choose how they react to it. Only they get to decide how they want to react to it. It’s like un-ringing a bell: you can’t do it. Once you have said something, it’s out of your control.

It’s the same way with social media, only faster. If you give a person bad news in a direct, face-to-face conversation, it may not go much farther than that. But if you post bad news to your social media sites, it’s instantly shared with everyone you know, and archived for all time in The Great Internet Cloud.

That loss of control is one reason why I don’t think social media are an appropriate place for sharing bad news. More than one person I know has accidently informed all of their Facebook friends of a breakup by allowing their change of relationship status to be posted to their news feed.

So even if it is not possible to avoid being the bearer of bad tidings, there certainly are better ways to do it.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

February 2, 2012 at 6:29 pm

Social Media, for Good and for Evil

leave a comment »

Image by Mona - Courtesy of Wikimedia Commons

It was around this time last year that a popular uprising began in Tunisia, followed by unrest in Libya and Egypt, ultimately leading to the “Arab Spring” movement that resulted in the fall of decades-old Middle Eastern dictatorships.

Social media has received a lot of the credit for helping keep these movements going, of providing the oxygen to fuel the fires of revolution. But the Internet, the backbone upon which social media rests, also is being used by corporations and governments to oppress the people.

That’s the theme of author Rebecca MacKinnon’s new book, “Consent of the Networked: The Worldwide Struggle for Internet Freedom,” excerpted here at Slate.com. MacKinnon describes how Egyptian protesters used social media such as Twitter, YouTube, and Facebook to keep each other and the world informed of their struggle.

But as the protesters began investigating the Egyptian state security apparatus, they discovered that their government had used the Internet and the latest surveillance equipment to monitor their e-mail, track down their friends and contacts via their social-media profiles, and follow their whereabouts and activities over time.

People all over the world face a similar threat, MacKinnon writes, as Hollywood studios attempt to use legislation like SOPA and PIPA to stifle innovation and force individuals to consume media the way Hollywood wants them to.

Similarly, Twitter announced last week that it would start censoring its own content on a country-by-country basis.

Imagine if that rule had been in place just a year ago. Imagine the Egyptian protesters, desperately tweeting eyewitness accounts of police brutality in Tahrir Square, while in a bunker somewhere in Cairo, a government official was requesting that Twitter censor all traffic coming into or out of Egypt.

Scary to imagine, but don’t be surprised if the next revolution fails because governments shut down the Internet, rendering social media a silent bystander to political repression.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

January 31, 2012 at 9:04 pm

Information Subsidies or Just Good Stories?

with 2 comments

When public relations professors and researchers talk about news releases and tip sheets, they don’t call them news releases, they call them “information subsidies.”

I am about to finish my master’s degree in public relations, so I have taken my fair share of classes on public relations theory and practice.

When I first encountered the phrase in one of my classes, I experienced an “aha” moment: I had never thought about it before, but I knew instantly that it was exactly correct.

A big part of what we do as public relations professionals is produce information subsidies, or content that helps journalists do their jobs easily and more quickly. With layoffs and hiring freezes in newsrooms, the remaining staffers are squeezed as never before, so the assistance we provide in tracking down good stories can be very helpful to the working media.

Standard stuff for a PR practitioner, right? Yes. But as social media accelerates change in all forms of communication, practitioners will need to expand their own definition of what qualifies as an “information subsidy.”

The PR Daily blog recently posted a great roundup of how changes in media content delivery will impact public relations.

For me, the takeaway points were:

1) remember that journalists are not just looking for text anymore, they are looking for multimedia opportunities,

2) don’t try to pitch reporters using social media, but

3) do get to know the reporters via their social media profiles.

Building and maintaining good relationships with journalists is a must for PR professionals, and social media is one more way of doing just that.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

January 29, 2012 at 8:26 pm

Look on the Bright Side!

leave a comment »

Welcome to the first entry for my first blog, “Cautiously Optimistic.” True to its title, this blog is not going to break any dishes, shatter any paradigms, bloody any noses, or get too carried away. At least not too often.

What I hope it will do is set a tone of hopefulness, wisdom, and, yes, optimism about the future.

My professional background is in journalism and public relations. I will share what I have learned over the years, both in school and in the School of Hard Knocks, as well as my thoughts and opinions of current events and future trends, to explore how we can improve ourselves and each other, how we communicate, and how social media can play a role in that process of discovery and improvement.

My goal is to use this forum to persuade you that improvement is possible in all areas of our lives. Will I achieve that goal? As you might have guessed, I remain cautiously optimistic.

-CP

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

January 24, 2012 at 8:00 pm