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Cautiously Optimistic

Social media for better communication and a better life

Archive for April 2012

Find Your Next Job Through Social Media

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Changing jobs or finding new work after a period of unemployment is never easy, even in the best economic times.

And as we all know, the last few years have not been the best. I have seen many bright, hardworking, talented people in my industry struggle to find work following layoffs or shutdowns.

I know it’s a hackneyed cliché, but just as no good gig lasts forever, neither does a bad one. And unemployment is among the worst gigs there is.

Social Job SearchThe good news is that social media, the great change agent of our day, is now having an impact on getting a job. There’s a great infographic on Mashable about how social media sites such as LinkedIn, Twitter and Facebook are booming as a way to connect candidates with job openings.

LinkedInI can see the difference myself, in the kinds of ads and job suggestions displayed on my LinkedIn profile. The site seems to be doing a good, careful job of mining my resume and connecting it to open jobs I might be interested in, some based on my work background and some apparently based on compatible careers that match my education.

I like how the job suggestions are acting as a kind of surrogate career coach, encouraging me to consider possibilities I may have never considered.

For all those looking for work, or for different work, it’s clear that social media networking is an investment of time and energy well worth making.

Follow me on Twitter at @charlesprimm.

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Written by Charles Primm

April 7, 2012 at 5:42 pm

Google Goggles? I’m Waiting for the Contact Lenses

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Project GlassI try to keep an eye on the latest consumer technology news, since it’s probably more likely to have an impact on my life than the more esoteric sciences I come into contact with at my day job at a large research university.

So it’s been a lot of fun following the “Google goggles” story. The development team at Google Labs recently posted a blog and video on “Project Glass,” their conceptual project to bring the visualized, social media-enabled, mobile Web to everyone via a pair of special glasses.

There’s the professional, dispassionate, level to the story, where tech experts hash out how likely this is, when it might arrive, how good it will be, and the many implications for personal privacy and the dangers of distracted multi-tasking.

But on the other hand, I can’t stop imagining how cool it might be to walk around campus, connecting to a synthesis of the physical world and the location-based Internet, enabling my stream of consciousness in a way I never dreamed of.

My reveries usually end when I recall how much I dislike seeing people walking around with a Bluetooth headset in their ear all day, and I think with a shudder, “don’t go there.” I think I’ll feel better once Google manages to get their goggles down to contact-lens size.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

April 7, 2012 at 3:21 pm

“Pink Slime” Gets PR Assist

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An effective crisis communication response plan has always been part of successful public relations. It seems obvious to state this, but for many years, good crisis communications was like a well-kept secret, slowly trickling out to the wider industry over time and, seemingly, only in response to historic PR disasters like Exxon’s response to the Exxon Valdez oil spill and the decision to launch the Challenger space shuttle, as well as in recognition of crisis communication success stories like the Tylenol cyanide poisoning response.

So it’s tough to watch the Beef Products Inc., a Texas-based company, in the PR fight of its life in the wake of the recent “pink slime” controversy. This PR Daily story by Gil Rudawsky summarizes how social media powered the efforts of parents to get the beef products banned from schools and removed from grocery store meat departments.

The company, which uses industrial processes to retrieve tiny scraps of trimmed beef that otherwise would be discarded, launched the beefisbeef.com website to explain why the meat is perfectly safe and nutritious, and to argue why the term “pink slime” is wrong, misleading, and libelous.

Get The Facts infographicThey even include an effective infographic that explains why the use of ammonia in the process, one of the problems cited in the “pink slime” protests, is actually common throughout the food processing industry.

I use the word “tough” to describe this campaign because, on a technical level, while the company seems to be doing everything about as well as it can be done to address the critics and try to set the record straight, I suspect that the power of the phrase “pink slime” may be too much for them to succeed in the long run.

The Center for Media and Democracy’s famous PR industry expose, “Toxic Sludge is Good For You,” ascribed wondrous powers of persuasion to the practice of public relations. But nothing, not even PR, is totally invincible. In the end, the public does get to decide what they like and what they don’t like. And, if they don’t like “lean beef trimmings” or “pink slime,” they will vote with their dollars and reject the product.

— Update: April 2, 2012: The Consumerist reports that AFA Foods, another manufacturer of “lean beef trimmings,” has filed for Chapter 11 bankruptcy, blaming the uproar over the “pink slime” news coverage.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

April 1, 2012 at 7:29 pm