Cautiously Optimistic

Social media for better communication and a better life

Archive for February 2012

Audio Podcast: Social Media and the Newspaper Industry

leave a comment »

Click here to listen to a podcast interview with Kevin Slimp, director of the Institute for Newspaper Technology in Knoxville. Slimp discusses the impact of social media on the newspaper business, and some surprising ways that social media usage is changing our lives. Download the file here.

Follow me on Twitter at @charlesprimm.


Written by Charles Primm

February 12, 2012 at 5:19 pm

The View from Nowhere

leave a comment »

I recently attended a convention of my state’s newspaper association, and one of the highlights of the convention was a series of training sessions on all aspects of the newspaper business.

It’s not an exaggeration to say that social media was the topic of around half of all of the training sessions. Social media is something that all communicators are grappling with, and newspapers are no exception.

The attendees were a mixture of newspaper owners/publishers and reporters/editors, but the discussions tended to focus on the business side of social media.

The topics included the return on investment for hiring dedicated social media staffers versus giving the responsibility for social media to existing staffers, and the cost-benefit analysis of creating customized newspaper “apps” for smartphones and tablet computers versus spending money to revamp newspaper websites to maximize their viewability across a variety of platforms (PCs, tablets, smartphones).

I didn’t hear much about the impact of social media on the news gathering process itself, which was too bad, because this article from GigaOM’s Mathew Ingram highlighted a problem that the editorial side of newspapers are facing with social media: using it to promote reporters (and by extension, their newspapers) while at the same time preventing those reporters from letting their personalities shine through.

According to the article, the fear is that any hint of personality shining through a reporter’s social media activities could expose the person, and by proxy, the newspaper, of bias or <shudder> a personal opinion. Objective reporting is supposed to reflect “the view from nowhere,” meaning complete impartiality.

But, as the article points out, the whole point of social media is personal connection. So it seems to me that in addition to worrying about the impact of social media on a newspaper’s bottom line, publishers ought to consider its impact on their own reporters and editors.

No one is a robot. We all have opinions and personalities. So if reporters are going to be marketed via their social media output, they have to let their personality shine through. Their reporting has to be “the view from right here.”

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

February 10, 2012 at 12:18 pm

Audio Podcast: Social Media in the Classroom

with 2 comments

Click here to listen to a podcast interview with Lisa Fall, associate professor of public relations at the University of Tennessee. Fall discusses her experiences with social media in the classroom, both the brick-and-mortar kind and in online teaching. Download the file here.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

February 7, 2012 at 6:00 am

Facebook Backlash in 3…2…1…ding!

leave a comment »

Facebook logoIn elementary-school science class, we all learned about Isaac Newton’s three laws of motion. The one that stuck with me was the third law: “To every action there is always an equal and opposite reaction.”

Watching the mostly-positive news coverage of Facebook’s announcement that it would be selling stock in May, I wondered when the negative stories about Facebook would begin to trickle in.

The New York Times answered that question today, not with a trickle, but a torrent of negative coverage.

Their three-part series leads with an opinion piece, “Facebook Is Using You,” by Lori Andrews. This article reminds us that Facebook uses its users in two ways: first, it depends on its members to generate, for free, the content for the website; and second, the company then turns around and sells the information gleaned from that content to the highest-bidding advertisers.

This is nothing we haven’t heard before, but it is an unpleasant reminder of how much “free” actually costs us.

The second article, “The Death of the Cyberflâneur,” by Evgeny Morozov, uses a somewhat obscure word in its title to describe how we all used to explore the Internet before Facebook, Twitter and news aggregator sites like The Huffington Post and The Drudge Report did our “Internet Exploring” for us. We were lone hunter-gatherers, prowling the savannah in search of information and entertainment. Now we are moving toward a world where Facebook (or something like it) is our one-stop shop: no learning any other URLs, no thinking required. Everything we want to know is served up to us in one place, and automatically shared with all of our “friends.”

The third article, “Europe Moves to Protect Online Privacy,” by Somini Sengupta, shines a light through the darkness by offering a possible way to increase the protection of our online data here in the U.S.: do as the Romans (and Londoners and Parisians) do. European privacy protection laws are much stronger than in the U.S., and it would not take much political clout to do the same thing here.

Can this happen? I think so. Will it happen? Only if people pay attention to Newton’s law and start pushing back.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

February 5, 2012 at 1:57 pm

A Good Way to Break Bad News

leave a comment »

Being a better communicator means sometimes having to break bad news, in a sensitive but direct way.

Public relations practitioners sometimes find themselves in no-win situations, explaining or justifying their organization in the face of criticism from external audiences and their own internal stakeholders.

We sometimes find ourselves in no-win situations in our personal lives as well, when we must share something that we really, really wish we didn’t have to. It reminds me of the title of the Harlan Ellison short-story collection “I Have No Mouth and I Must Scream,” when we discover that we are simultaneously torn between having to say something and being unwilling or unable to say it.

Writer Adam Dachis of the Lifehacker blog recently posted some good advice on how to break out of that “can’t say it/must say it” trap. It sounds simple, but is quite powerful: instead of beating around the bush, you must phrase the bad news in as simple a message as possible, and then go ahead and deliver the message.

Putting things off or minimizing the impact of your words will not make a situation better. It’s like only partially removing a splinter from your finger. It may not hurt as much, but the pain is still there.

To that, I would add the thought that you must be prepared for the consequences of the bad news you have just shared. You can choose what to tell someone, but you cannot choose how they react to it. Only they get to decide how they want to react to it. It’s like un-ringing a bell: you can’t do it. Once you have said something, it’s out of your control.

It’s the same way with social media, only faster. If you give a person bad news in a direct, face-to-face conversation, it may not go much farther than that. But if you post bad news to your social media sites, it’s instantly shared with everyone you know, and archived for all time in The Great Internet Cloud.

That loss of control is one reason why I don’t think social media are an appropriate place for sharing bad news. More than one person I know has accidently informed all of their Facebook friends of a breakup by allowing their change of relationship status to be posted to their news feed.

So even if it is not possible to avoid being the bearer of bad tidings, there certainly are better ways to do it.

Follow me on Twitter at @charlesprimm.

Written by Charles Primm

February 2, 2012 at 6:29 pm