Cautiously Optimistic

One of the best tips I ever got while working in radio journalism was to never forget the phrase “less is more.” After researching a story, interviewing an expert on the topic, editing the audio clips, and beginning to write, I felt a bit like an expert myself. That made it tough to choose which of my babies to kill. Figuratively, of course, as I worked to remove fifty percent of the excellent words I had just written, while keeping the central idea of the story. It’s not easy.

Turns out I was doing it backwards. This great article from Erika Andersen of Forbes via Lifehacker boils down the “less is more” concept to three central rules of clear communication:

1. Listen. It’s the first and most important part of communicating. If you don’t know what the other person is saying or thinking, how can you effectively connect with them? You can’t.
2. Cut to the chase. You absolutely must get to the point quickly and simply, or your audience will wander away. Every story should have a beginning and an end, so just get from A to Z without wasting a bunch of time on L-M-N-O-P.
3. Read the room. Are the people you are speaking to yawning and checking their e-mails? Time to stop talking. Saying more words likely won’t make it better.

These rules may be hard to follow, but the results will be worth the effort.

Follow me on Twitter at @charlesprimm.